Nov 14, 2019

Most Popular Discontinued Candy Bars in the United States

Whether you call it a chocolate bar or a candy bar, these sweet treats have been a big part of American consumer culture since the early part of the 20th century. During WWI, the U.S. Army commissioned chocolate makers to produce massive blocks of chocolate, which could be shipped to the front as part of the soldier’s rations. After the soldiers got back home, they were all used to eating chocolate regularly, which caused a boom in the national candy market. Between the wars, it’s estimated that there were around 30,000 varieties of candy bars produced in the United States. Most of which were made by local companies that kept their neighborhood stores stocked but weren’t able to ship their products out on a larger scale. Now, the candy market has shrunk to the extent that most candy on supermarket shelves comes from one of three major American producers: Mars, Nestlé, or Hershey’s. They only market things that have mass popularity. Here are some of the most popular candy bars that have been discontinued over the years.


  • The Seven Up Bar was produced by Pearson’s Candy Company in the 1930s.

    It fulfilled the Depression-era desire for a good bargain by packing no fewer than seven different fillings into one chocolate-coated bar. Depending on where you were buying it, you could indulge your sweet tooth with fillings like mint, nougat, fudge, cherry, coconut, or orange.

    However, these delicious bars were complex to manufacture. As such, they cost Pearson’s a lot of money. The Seven Up Bar was retired in 1979.

    Many people who still remember the taste of it say that Necco’s Sky Bar is similar, even though it only has four different fillings rather than seven.

  • Released in 2003, Hershey’s S’mores was a candy bar made from all the ingredients that make campfire s’mores so delicious. The bar had a base made of graham crackers bits, which was topped with a large piece of marshmallow. Then the entire bar was covered in milk chocolate.

    Upon release, Hershey’s S’mores immediately developed a cult following. Unfortunately, it wasn’t popular enough around the country. So, it was discontinued soon after its release.

    If you’re jonesing for a S’mores bar, you can try scouring Amazon and other reselling sites. Some fans bought them in bulk before they were discontinued.

  • When the Peter Paul Company merged with Hershey’s in 1988, they brought a good number of their own hit candy bars to the table. In fact, they’re responsible for the Almond Joy and Mounds bars that are still popular today.

    One chocolate bar that was discontinued around the same time as that merger is Peter Paul’s Caravelle bar. It was released in the early 1970s as a way to compete with Nestlé’s $100,000 Bar (later called the 100 Grand bar). It was a heavenly combination of chocolate, caramel, and crisped rice. Although that sounds like the 100 Grand Bar, the Caravelle was much lighter with a distinct taste of fudge from the rich chocolate.

  • If you’re a fan of peanut butter, then the PB Max would have been the candy bar for you.

    Released by Mars candy company in 1989, it was remarkably hearty for a candy bar. The base of it was a whole grain cookie, which was topped with a layer of peanut butter, sprinkled with whole oats, then covered in chocolate. The company actually marketed it as a snack food, rather than a candy bar.

    Even though it was a successful product, rumor has it that it was discontinued because no one in the Mars family actually liked peanut butter. It remains the holy grail of candy for many people to this day.

  • One bar that many people can’t believe was discontinued is the Marathon bar. It was a unique, twisted piece of caramel covered in milk chocolate.

    First released by Mars in 1973, it was marketed as “the candy bar you can’t eat quickly”. That was mostly because the caramel was so chewy and of the small bites required to navigate the shape. Plus, it was 12 inches long; there was actually a ruler printed on to the label.

    The Marathon bar was discontinued only eight years after it was released. However, this is a story with a happy ending. The UK candy bar Curly-Wurly is actually made with the same recipe.

  • Another candy company that was popular in the early 20th century was the Hollywood Candy Company. It was named not after the popular entertainment locale, but instead for their headquarters in Hollywood, Minnesota.

    Their most popular candy bar was called the MilkShake. It was one of the first candy bars made with light, aerated nougat. Many people would put them in the freezer and enjoy thawing out the frozen nougat with their tongue.

    In order to compete with the Milkshake, Mars released the Milky Way bar. Milky Way quickly became more famous as Mars’ popularity grew. As a result, the MilkShake bar was discontinued in the 1960s.

  • The Reggie! Bar was named for 1978 New York Yankees player Reggie Jackson, after he had claimed, “If I played in New York, they’d name a candy bar after me” two years prior.

    On opening day of the 1978 season, the brand-new Reggie! Bar was handed out to fans as they entered the stadium. Made of a circular peanut patty dipped in caramel and covered in chocolate, the Reggie! Bar was popular not just with sports fans. In fact, they were extremely well-loved until they were taken off the market in 1981.

  • The fate of the Bar None bar is a lesson in what happens when candy companies mess with perfection. Originally released in 1987, the Bar None bar was an unusual piece of candy. It featured chocolate cream sandwiched between two chocolate wafers, which were then topped with a layer of peanuts and covered in a thin layer of chocolate. It’s almost like a Kit Kat, but with nuts on top.

    The original bar was extremely popular. However, when the company tried to alter the formula in 1992, it immediately began to decline in popularity. It was pulled off the shelves in 1997.

  • As the first aerated chocolate bar to be released in the United States, the Choco’Lite is considered one of the predecessors of the Aero Bar. First put on the market in 1971, Choco’Lite contained aerated bubbles, as well as crispy chips of chocolate.

    Choco’Lite was discontinued sometime in the 1980s. In 2011, a surge in candy bar nostalgia prompted Hershey’s to release the similar Air Delights bar. Unfortunately, it hasn’t been as successful as they hoped.

  • Released by Mars in the 1980s, Summit Bars were a lethal combination of wafer cookie, peanut butter, and chocolate. Unlike Kit Kat or Twix, these candy bars each contained no less than three individual wafers which were bound together with peanut butter and chocolate.

    Although Summit Bars were a favorite of many consumers, the company faced one major problem. Most people couldn’t get through one without it melting in their hands. They were discontinued after only a few years on the shelves.

  • Wonka Donutz was released by Nestlé’s subsidiary brand, the Willy Wonka Candy Company, in conjunction with the 2005 reboot of Charlie and the Chocolate Factory. They were ring-shaped chocolates that were filled with truffles and covered in sprinkles to make them look like doughnuts.

    Despite releasing alongside an aggressive ad campaign, Wonka Donutz was pulled from the shelves soon after their release due to poor sales.

Privacy: Public